Exclusive distributor
KEELING
Florens Srl is the exclusive distributor of KEELING, supporting wholesale development, market positioning, retail partnerships and long-term commercial growth.
Fashion distribution, brand development and wholesale strategy shaped by a long Tuscan manufacturing culture and an international commercial vision.
Florens is a Florence-based fashion company with roots in the post-war growth of Tuscany’s leather and apparel district. Its history is closely linked to the Galluzzo family and to a business culture built around product knowledge, specialised workmanship and international markets.
From the 1960s onward, Florens developed structured collections in leather apparel while expanding B2B manufacturing and private-label activities. Over time, this product expertise evolved into brand creation, commercial development and distribution.
Florens grew within one of Italy’s most important leather and apparel districts, combining artisanal know-how with the flexibility required by industrial production.
Historically, the company worked across high-value leather outerwear, premium materials and private-label manufacturing. This experience also supported the development and distribution of proprietary labels including Liven, alongside other brands created over different phases of the company’s history.
Archive image from the historic Florens website.
Today Florens applies decades of fashion experience to a focused model of distribution, wholesale development and brand stewardship.
Territory management, wholesale development and long-term commercial representation.
Channel strategy, market architecture and coherent premium positioning.
Agents, showrooms, independent retailers and department-store relationships.
Commercial intelligence, sell-in analysis and territory-specific growth plans.
Florens manages a selective portfolio with a clear focus on long-term distribution and market development.
Florens Srl is the exclusive distributor of KEELING, supporting wholesale development, market positioning, retail partnerships and long-term commercial growth.
A distinctive fashion identity within the Florens portfolio, developed through a selective approach to positioning and international distribution.
A label rooted in Florens’ historical product culture, material experimentation and long-standing experience in leather outerwear and premium apparel.
Florens is part of the Fashion business area of Hercules Holding. The Group connects specialised companies through common governance, international reach and a long-term approach to value creation.
Explore Hercules Holding ↗Florens Srl
Via Barberinese 207
50013 Campi Bisenzio
Firenze, Italy
For distribution, wholesale partnerships and brand development enquiries.